Is Your Marketing Know How A Pile Of Crap ?

"Almost Everything They Teach You In Marketing 101 Is A Big Pile Of Crap!"  

Dear Marketing Professional,

If you buy the typical book about advertising... if you take advice from the average sales manager or ad agency... if you do sales and marketing the same way most big companies do... you will be thoroughly and totally equipped to do business in 1985 - (Just in case that year ever comes back.) .

But today , those same methods will get you slaughtered. Or, even if it's not a total disaster, you'll constantly be saying to yourself, "I can't believe how dang hard it is to make money these days!"

So I've written a 9-day email mini-course called "The 9 Great-Lies of Sales &  Marketing." In this course, I take some of the most beloved "sacred cows" in sales and marketing--and grind them into hamburger. If you're easily offended, don't bother signing up.

Is this free course worth your time? As I write this, out of 3,094 people who have taken the course, only 122 have unsubscribed. So 97% think it's pretty good.

Crap ?

The WORKING Monkeys[Retire?]

"He is my hands," explains Haji Endut."Maybe I need him more than he needs me".These pig tailed macaques - called 'beruk' in the local dialect - have an almost theatrical relationship with their masters - involving acrobatics,danger and drama in their 'training'."I give my monkeys affection every day.I sit with them , we groom one another.We share fruit or walk to the river together to bathe" Haji Endut adds .These macaques have become the backbone of harvesting millions of coconuts each year across a belt of land stretching from the east coast of Malaysia across to the Sulu Isles.They can work almost anytime.On a good day a macaque can harvest up to 600 coconuts working 5 to 6 hours at a stretch.They tear through the tops of 30 to 40 foot palms throwing down coconuts like rain in a monsoon.These monkeys are captured whilst very young even as early as in their nursing days and 'apprenticed' to their masters , who build with their charges a bond of companionship and partnering , not pets , that holds out throughout their lives.They ( the macaques ) often face considerable risk as they scramble up the palms and the thatch at the top often hosts ants , bees , scorpions and even snakes.
 [  Photo : RD ]

The biggest mistake people make in life is not  making a living at doing what they most enjoy.  - Malcolm S. Forbes (1919-1990)
Building  Your  Own

Just What Is Success

I must be about 11 years old when this bouncy history teacher of mine hands me a book entitled " The Seven Laws Of Success".It's contents became the shoes for my small feet . I learnt there is a Great Designer , that you get where you will by setting goals in life : push on over , around and below obstacles , be a beaver and have unflailing enthusiasm . Sex is no play matter and it takes character to build relationships and keep friends beyond today. I steered away from whatever would drag me into what I felt were back alleys and stayed on the highways . Money can't buy values and character.Later when I became a schoolteacher and my students were teenagers I was aggrieved by the seeming inadequacy of them and others in making decisions and taking a stand in the face of situations , conflicts and choices .

To quote Winston Churchill , Britain's wartime prime minister "Come on now all you young people all over the world , twenty to twenty five , those are the years,don't be content with things as they are,enter upon your inheritance , accept your responsibilities . Raise the glorious flags again. Don't take no for an answer. NEVER SUBMIT TO FAILURE !"

Go out there and celebrate: whatever , sing , serve , dance , cheer up the girls ( or the boys ) be caring and give , do anything but beware the cheating alleys and backstreets.I wouldn't know what I would be today but for that road hardly travelled , the lighthouse that that book was - it's still with me badgered , frayed , paged and aged but hey it'll stay a friend .

The 7 Laws Of Success

The Spirit Of Men

The curiosity to go forth , to seek the unchartered , to explore the wildest reaches of the earth or the Milky Way , the train tunnels below Park Avenue or setting up a little school for a little tribe in a corner of the earth keeps individuality's flames leaping high above the existers.

In January 1915 , Sir Ernest Shackleton with 28 men on board Endurance on it's way to Antartica became hopelessly locked in ice.When the ice broke ten months later , Endurance sank leaving the crew homeless and adrift on a sea of ice . After five months drifting on ice floes the crew took to lifeboats for a dangerous journey to desolate Elephant Island.Reaching it , Shackleton went on with one lifeboat and five of his best men hundreds of kilometres across bone chilling Scotia Sea to South Georgia completing one of history's greatest open boat journeys. He and two of his fittest men then traversed the island's glacial mountains , a feat as yet unrivalled.