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Tuesday, November 24, 2009

Losing Everything , Noose Or Opportunity ?

The Great Kobe Earthquake , 6.8 on the Richter scale hit the city of Kobe in January 1995 . It was the largest urban earthquake to hit Japan since 1923. Close to 6,000 died, many plummeting to their deaths from elevated highways and bridges . Forty thousand more were seriously injured .Over 55,000 homes crumpled and fell sprawled across streets. Severe damage and flash fires rendered another 55,000 homes incapable of salvage . Half a million more people were made homeless. Dazed survivors - newly- made orphans , widows , homeless , injured scurried for safety onto smoke-filled , buckled streets , huddled in blankets and in askance "Why us?" .
On our home front here the number of unemployed has crossed the 15-million figure of the Great Depression of the 1930s. Experts forecast that one in eight Americans may be without an income by year's end. Rising homelessness - more than 5.5 million families have lost their homes since the crisis kicked-in - and bankruptcies threaten to tear up even more of the fabric. Furthermore with plunging real estate values the equity in our homes is being evaporated before our very eyes.

Survivalists say sometime in the course of our lives, maybe weekly , we must sit back to .... imagine . IMAGINE losing everything of value to us - job termination , our home burnt to the ground with all of our possessions , creeping cancer or the death of a child. Why this dreary bit in the midst of all this ? The argument is that everything we have in our lives now though we have put together , toiled for and fought for maybe even inherited is not for keeps forever. We can't lock them up in our grasp for all of our days on earth .To get to feeling that we 'have it all' and need never worry nor be vigilant is folly! Neither can we 'lock in' our health or breathe of life or forecast and thwart the circumstances or the events ahead in our lives. Anyday any calamity may ride in or all of our assets are put to smoke . Our health could tumble from it's tower. This is not to suggest that you should tune out and go watch movies for the rest of the day or life or wait for a rapture of the holy ! It's instead the cry of the watchman., to be prepared for the worst , not be put to sleep or charmed by the good times and the parties now . It's to move towards changing your state of mind. No one should invite or need a catastrophe to feel what it is like to be homeless or drawing your last breath. But keeping yourself in razor sharp preparedness for sudden desolation , for the worst , will keep you in stock of rafts to keep afloat and live for another day while most everyone else is drowning. This continuos re-imagining the future , of dwelling constructively on the 'what if's' , what can totally go wrong etc etc scenarios will keep you on your toes and enable you to row to fresh shores after an earthquake or move on to new endeavours if you lost your job. There's no salvation in playing victim when you are visited or burying the head in sand or live obliviously now . Remember the sycamore ! The tree has amazing powers of regeneration. Even if you cut it all the way down to the ground , it will always grow back. Even if a small sycamore is completely covered over with sand, it will send out new branches and drill new roots to survive .As it's ability to grow back even under the harshest of conditions, the sycamore has a lesson for us - that no calamity is a noose .We need to pitch for our future now , not when it arrives , to be ready in a split second lest the future gets stolen . To your future ,


My Online Income System

Cally Rao

Tuesday, November 17, 2009

Who'll Make The Rain For Your Family?

A slumping economy is seeing a surge in the birth of much more contemplative ,wary young business owners. Few fields are as rife with activity, as the start up sphere Entrepreneurial activity keeps the economy growing and healing. Opportunity remains the biggest inspirer for launching a business . Many ,starting out in business would love to have in their hands a step- by- step formula or a specific set of rules they could use to achieve their aims. But the reality and the problem is, there aren't any. Rather, a start up is an individually crafted enterprise . It's a whole way of thinking that allows someone to deal with many different and sudden situations and take advantage of the opportunities as they emerge. To be sure, having that mind set doesn't guarantee that you'll succeed at everything you do, but it does put you on top to seize chances immensely. You win more than you lose, and the longer you stay in the game, the more often you come out a lion for your own cause.But there is also another pressing need - a financial base to fund that start up.In times such as now it may be a little difficult to build a dream business.Surveys indicate that one in four feel financial crisis regionwide or at a national level would have a very bad or devastating effect on them.They say it takes money to make money. So if you're young and trying to set up a business, where do you turn to for that all-important start-up capital? When you lack substantial savings and credit because of your age, finding those precious few dollars to get a company off the ground can be challenging and fatiguing.Reaching out to family members and taking out small-business loans are among the most common methods. But in many cases, beginner CEOs dip into their own savings.Maxing out credit cards, while not the right thing as a funding source seems to be an early favourite. What any entrepreneur should focus on is to just get the cash flow coming in. Far too many entrepreneurs start out on big dreams. They want to franchise, they want to get the investors, and raise a ton of a fund. Business survivors advise that it's necessary to show first that their businesses can make dollars ,even a $100 . When you talk to a bank they too would want to see pretty much everything that an investor will want as well . Failed pitches are a common thing. While you are at the crossroads here are two resources where you could start off for the cost of a lunch and the second resource shows you how to raise funds with your present stable of products without having to blow yourself up.

Start Up Skills

Become A Cash Flow Expert

Cally Rao


What kind of a business would you run if you had your way ? What business would satisfy your marrow? If you haven't thought about this then isn't now a good time - in today's financial climate you can't just keep doing the same old thing or you could see your entire nest egg become just memories. Headwinds are still likely to come through and smite personal financial havens .Grab paper and pencil and make two columns on it. Under Column A list all your hobbies , dreams and interests. Over under Column B match them to start up ideas , businesses for sale in the marketplace , an enterprise up for a change of management. Check with friends - send out an email to them - if they know of a business that's going under but which your hearth tells you you might be able to turn around , perhaps resuscitate a fledgling family business run by a kin in a far off nook or other things like a novel location. I know a friend who runs a tree top bar and believe me he's made more more in two years at tree top level than he did in his previous ten years at a corporate level. What often kills is the narrowing of the spirit , the withering of dreams and the naysaying response to life. It is up to us to invent what goes into our days and personal extraordinariness. Move into a world of effort and endeavour. Go into unexplored territory.You have to leave your world of comforts and go into the wilderness of your intuitions. You can't take a fast speed train out to your dream , nor bus there.You get there by effort , endeavor , risk drenched hard work. Don't bask in last year's lights. Press on. Standing at the doorways of your future , don't waste more time divining when to start off. Occupy yourself with the future , not with what's left behind , the yesterdays. Just look ahead .We can't afford to waste our tears on what could have been , might have been etc. We need to turn the tears into sweat as we chase our raison d'etre ( reason for living ) . If the drought strikes again and there is no water to get through...... With finances in meltdown, jobs being outsourced or firms on the verge of closure and the numbers of unemployed rising the immediate future looks heartbreaking. After all, the only real job security in the future will be one a person creates for himself/herself, by starting an income stream , planting an income tree or launching a business.Wall Street may be doing very well, but it's the street you live on that'll pay the bills and take care of the family. So put your passions to work. Replace a deteriorating income with a new one..." You have to be tough to survive ....... I like variety. I don't want to be nailed shut in a box labeled "Newsreader - do not touch touch ". Angela Rippon , BBC.

Start With Your Skills

The Key To The Future - Marketing Skills

To your dreams ,

Cally Rao

Tuesday, November 10, 2009

Where's The Cash Flow Crisis ?

In 2007 iPhone entered the market at $599 for a 8GB model. The latest model was released just a few days ago and once again people were waiting in line to get their hands on one. In the first three days more than a million units have been sold .When we thought people are tight on cash , Apple reports close to 90% sales increase over the previous year! The lesson here is , companies that are committed to innovating, exposing new ways to do things, and putting that on the market for cheaper prices, and better quality, are rolling right now and kicking recession's teeth in. Is there an economic crisis? Those that are stuck in the same old way of doing business will confront the tentacles that have choked many industries. Trying to solve problems with outdated information rolled out by also-rans and losers won't take you out on new wings. If you can develop your marketing skills , you'll transform or turn around any business. Your bond with your customers will endure through thick and thin.Marketing has been one of the key catalysts of the abundance around us . It has swaddled us with the comforts we have come to indulge in .It's easy to forget that marketing, the delicate union of the consumer's needs and the products and services that meet those needs, has not always existed as it does today. Be liberated by income producing web ventures . Markets can be shifty and unreliable as quicksand. Discover how to identify markets and market segments that you can dominate for years vs. those that require constant roosting . Discover an entirely new level at which this game - marketing - is being played , the advanced licks, little known techniques and secret insider tactics that has had the bank vaults filled . How do you accurately focus your energies and efforts ? The gravity of these decisions and choices can be both awesome and paralyzing. But if your opportunity filter is rightly calibrated, you'd always be just three or four moves away from a major financial shift. Having the right process for making these decisions is supremely liberating. I repeat: if your opportunity filter is rightly calibrated, you'll always be only three or four moves away from turnaround cash flow.

Where's The Economic Crisis?

To your cash flow ,

Cally Rao