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Monday, December 24, 2012

Is Your Marketing Know How A Pile Of Crap ?

"Almost Everything They Teach You In Marketing 101 Is A Big Pile Of Crap!"  

Dear Marketing Professional,

If you buy the typical book about advertising... if you take advice from the average sales manager or ad agency... if you do sales and marketing the same way most big companies do... you will be thoroughly and totally equipped to do business in 1985 - (Just in case that year ever comes back.) .

But today , those same methods will get you slaughtered. Or, even if it's not a total disaster, you'll constantly be saying to yourself, "I can't believe how dang hard it is to make money these days!"

So I've written a 9-day email mini-course called "The 9 Great-Lies of Sales &  Marketing." In this course, I take some of the most beloved "sacred cows" in sales and marketing--and grind them into hamburger. If you're easily offended, don't bother signing up.

Is this free course worth your time? As I write this, out of 3,094 people who have taken the course, only 122 have unsubscribed. So 97% think it's pretty good.

Crap ?

The WORKING Monkeys[Retire?]

"He is my hands," explains Haji Endut."Maybe I need him more than he needs me".These pig tailed macaques - called 'beruk' in the local dialect - have an almost theatrical relationship with their masters - involving acrobatics,danger and drama in their 'training'."I give my monkeys affection every day.I sit with them , we groom one another.We share fruit or walk to the river together to bathe" Haji Endut adds .These macaques have become the backbone of harvesting millions of coconuts each year across a belt of land stretching from the east coast of Malaysia across to the Sulu Isles.They can work almost anytime.On a good day a macaque can harvest up to 600 coconuts working 5 to 6 hours at a stretch.They tear through the tops of 30 to 40 foot palms throwing down coconuts like rain in a monsoon.These monkeys are captured whilst very young even as early as in their nursing days and 'apprenticed' to their masters , who build with their charges a bond of companionship and partnering , not pets , that holds out throughout their lives.They ( the macaques ) often face considerable risk as they scramble up the palms and the thatch at the top often hosts ants , bees , scorpions and even snakes.
 [  Photo : RD ]

The biggest mistake people make in life is not  making a living at doing what they most enjoy.  - Malcolm S. Forbes (1919-1990)
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