1. Do you wish your best prospects search on the keyword you’ve bid on or KNOW they’ll see your ad on a website they likely visit regularly?
2. Do you spend most of YOUR time online searching on Google? Browsing websites? Why would you expect your prospects to be any different?
3. Would you rather fight it out with hundreds of other keyword bidders…or with just a handful…or NONE? ( Seriously, there are places in the content network – one of them that gets millions of visitors per day – where most of the time, there are ZERO advertisers )