How To Write A Whitepaper..

You can increase your customer base, slash your marketing costs, and outsell your competition by delivering problem-solving whitepapers to your customers and prospects.

And you don't have to slave over this for weeks or months. Your whitepaper can be finished, published, and bringing new clients to your email box by this time tomorrow.

How To Write A White Paper

THREE WAYS To List Building

Build A List ... Almost Immediately!

If you don't have a list now , all is not lost....
Here's An Idea To Test If You Haven't Got A Mailing List........


Click Here To Build Your Instant List

Build Your List

Age Is No Barrier To Starting All Over Again..

More and more seniors are going into things themselves much faster than from the other age sectors. Great numbers of older people are launching their own businesses , marching into self-employment and entrepreneurism than they ever had. Even if the younger age groups recognize the entrepreneurial option, they take some time halting , pondering and divining to step out or not. Putting their passions to work: ex grad-school dropouts launch beauty companies , new ways to make pies , hit the trail marketing a recipe from great grandma or plunge into the ‘island complex’ trail – anything that’s an island they take a boat out to , to go and see it and put that information on their online journals.They have started a revolution of entrepreneurs building organizations based on purpose , dreams and goals. Shrugging off the years of monotonous and mind-numbing work , looking at the clock every hour, waiting for the day to be over they prefer the fresh winds of time freedoms . Moving on has greater satisfaction than listening to some fancy therapist on how to be happy in a hammock. They no longer want to fertilize dead trees. Cicero said “ Large affairs are not performed by muscle,speed ,nimbleness but by reflection ,character,judgement. In age these qualities are not diminished but augmented “
But there’s a slight sad tint to this. Many having no marketing experience are sustaining losses that they have not anticipated. In a globalizing world marketing has changed tremendously . It is no longer homogenous as it used to be. With the arrivals of TV , audio, video and the Internet the old ways of marketing have fallen over the cliff.

It used to be that your company was doing the marketing , focusing on itself – how great they are , their product and their features.That would have worked in the past.But it can no longer find it’s breathe today. Customers don't care what you or your company says.Instead, they want to know what you can do for them. They want to know that you will help them get what they want. The Wells Fargo/NFIB estimates that over the lifetime of a business, 39% are profitable , 30 % break even and 30 % lose money . Is marketing hobbling these tremendous energies ? Here is a school to grasp , adopt , practice and profit from …. from marketing.

BEGIN AGAIN

Vive la difference ,

Cally Rao

Don't Start A Business , Start An Income Stream...

Professionals advise that startups should do a careful cost analysis and consider every cost including hidden ones. Double this figure and prepare for a year and a half without revenue for initial outlays . What however if you chose a wrong niche/business or even a partner ? Can you scale the business and keep it moving forward ? Will retooling, further skill development become necessary ? Battleplan and Strategy ? If everything fails ? Can you survive falling down seven times and getting up eight ? Your self-esteem is your most important resource in financial survival. With the spectre of tightening credit , declining home equity , erosion of corporate, social and other safety nets coming out of the woodwork our cash resources could be at death’s door fast . There’s a better , less risky alternative. Start BUILDING AN INCOME FIRST , plant an income tree that generates cash flow NOW and when you are in flight THEN go into or build your business afterwards . Some people in my circle of friends are living debt free having worked with just Clickbank Products and Adwords Campaigns not long ago ! Here are two doors you might want to walk through on and make them your silk road to independence. Become a gazelle for your cause. No business had been or is immune to hard times but if your ship goes down this way you haven’t lost the Titanic ! Don’t stop too long to smell the flowers ; get down to what Mark Twain , the writer – lecturer said :
“ Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream . ” [ 1835 – 1910 ]

Income Stream

Don't Even Think About Failing!

William Smithsburg, Chairman Of Quaker Oats, took responsibility for two "mistakes" - the acquisition of a video business he has since closed down, and a pet-accessory business he bought and had to write off.He told his employees:"I want you to take risks.There isn't one senior manager in this company who hasn't been associated with a product that flopped.That includes me.It's like learning to ski.If you are not falling down you're not learning."

Sometimes When We Touch The Passions Flare Again..

Oh , I was talking about the days of my guitar practices just out of high school . Working on scales at dawn , pounding away on arpeggios at midnight. If I heard a bird carry a particular note over 2 bars I attempted. I worked on playing pieces into which I could breathe a bit of my spirit rather than just practicing mechanically. Over wine and cheese , by the beaches , at reunions it was practice , practice , practice . Discovering tone nuances and new melodies was exhilarating and balm for those testy days. If you have a hobby or a skill and you have a passion to teach then you need this indispensable friend . Giving is one of life’s greatest satisfactions. Think of Neil Clark Warrens eHarmony born of a father’s passion to find a right husband for his daughters . Read On

Let Your Passions Pay

Cally Rao