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Tuesday, July 6, 2010

Small Business Marketing Strategy

Today you’re faced with some very tough challenges.Your customers and prospects are inundated with choices.They’re relentlessly pursued by sales people.For the small business owner today knowing how to sell is the most important business skill you can acquire.Learn it and you will take cash flow to new heights.Master it and you will be able to turn around any situation into showing you the money.

The marketplace is crowded with thousands of professional and self -claiming marketing coaches.People in the older age group,especially those in their 40's and 50's feel that they already possess the necessary knowledge and experience that can be leveraged wpon as a business.With more and more retiring year on year this avenue has become a worthy business option to embark on.Some driven by an 'inner calling' also flow into this teeming marketplace.

The hard truth is fortunes are not going to change much until and unless something is done to reinvent the way to do your marketing.Unless marketing is very much part of your business life you can't grow,protect,project and sustain your own brand personality and identity.You can outsource a lot of things but you ought never outsource knowing marketing.

Assuming away marketing would be waltzing into a trap.Before a distress call or seismic signal comes in from your business now is the time to beaver the art form into your marketing.


From the Fringes to the Jet Stream

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