Your Future Success May Hinge on this Factor

In 4 Weeks Time, Zen Master Shelley Ellis Will Put You in The Top 1% of All Advertisers on Google’s Content Network.

Discover How To Get 1,000, 5,000, even 50,000 Clicks Per Day – For LESS Money Than The Other 99% Pay....

Cally Rao

The winners in every market ..

Why Is 'The Long Tail' Important To Your Cash Flow?

"The long tail" is a phrase that has been buzzed into our consciousness by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail, is an "impact book" -- the most important book in years.


An Interview With Chris Anderson


Cally Rao

Are You Neglecting LIST BUILDING?

In the earliest days of marketing the Chinese marketer's sales school taught: 'Beat your gong and sell your candies'. But that has changed today. Beating the gong had become an art form. 'Advertising isn't a science. It's persuasion. And persuasion is an art.' says William Bernbach.

You can grow accustomed to and become innured to change in the ways you market. Oftentimes forgetting to praise new tactics that can help your business grow more. How do you get your sales moving up again when you have reached impasse?How can you get more visitors to your website? What can you do to stimulate traffic? Here's a modern day gong that can trigger visitor arrivals to your site by up to 300 % and help you build a list of hundreds automatically.

The huge mistake that 99% of gong beaters advocate is the reliance on the old 2-step lead capture process. A visitor arrives at your website, he fills up a lead capture form and then he's taken to a reward or download page. Nett result - I visitor in, 1 visitor out. The 2-step process is a worn out tool in today's marketing. Viral Friend Generator introduces a single viral element converting this into a 3-step process launching a tsunami of word-of-mouth marketing for your website. Now how can that be done? Visitors Sally, Tom and Geena arrive on /are brought to your landing page; they fill out the opt-in form, and then he or she are presented with a tell-a-friend form before being redirected to the 'Thank You' page. Sally, Tom and Geena now invite their friends to the VFG web page to check out the site-and a viral epidemic is quietly launched. Now how much difference can this one step make?The old way has one visitor enter your marketing funnel and then he or she goes home! The 3-step process triples or quadruples the pulling power of your sales page with no further effort and all it takes anyone is less than 10 minutes to launch the plug in. This one extra step self perpetuates the process of getting leads and viralises lead generation every single day after day. Each visitor starts a chain reaction beginning an entire network. Let's say your affiliates and partners start sending visitors as well to your site, thus setting in motion a traffic explosion and sales turnover through an infinitely perpetuating lead generation process.

Now what is there in this new gong? Well if you hired a programmer to create a software similar to VFG it would cost you upwards of $ 500 and it still wouldn't do half of what Viral Friend Generator does! It is compatible with all of the major auto responder services out there and has many incredible features that every other tell-a-friend script just cannot compete with at all.

Viral Friend Generator (VFG) totally automates the reward and delivery processes to capture your leads. You could also access, track and manage every single marketing campaign. Just consider, what would it cost otherwise to generate 25,000 visitors to your site or add an extra 150 registrants to your next tele-seminar? So let the gongs sound again...

List Building Automated

Cally Rao

How To Market Your Website

Outgoing daily website traffic is most important to all internet business owners. Without it, there's no business.

What are your current traffic levels? Traffic experts concur 10,000 daily hits is a good starting point to your success on line. Once this figure is achieved a business begins to experience results. If your daily traffic is less than that many hits, you should focus 70% of your efforts on traffic building. What does that mean? It means that 70% of your time and budget should be spent on traffic building. Whoever or whatever you are using for prospecting there will be no visitors unless your game plan demands hard effort at traffic building.

The draw of the Internet is partly due to the fact that you can launch a business from ground zero from home, at a cost of a lunch, with a website. The other reason is market size:it's huge. It's global. A glimming website stocked with the best products and services is not enough to become THE storefront to these internet users, 80 % of whom have come aboard on line to shop for and buy products. You need to be visible to them. But how? Remember the showbiz adage: Eighty percent of success is just showing up. But how do you show up? How do you get seen by these milling shoppers and buyers?

We all know that the essence of marketing is to find a need and fill it. Find a want and fill it. When people are looking for or are ready to pay for something they need, they come in with their emotional buttons on and flaring. It's true that more than 90% of all Internet users from any nook and corner of the world find what they are looking for through search engines. And the ease with which they can find and reach you is dependent on the listing and ranking in search engines, of your site. Can you therefore live oblivious to search engine marketing? Remember the showbiz adage: Eighty percent of success is just showing up. But how do you show up? How do you get seen by these milling shoppers and buyers? Sales come from targetted traffic and that's what search engine marketing is about. You need to market your website. You need to bring traffic to your site. The search engine marketing service, Spin Success, applies this fact and makes effort towards guaranteeing you among the top rankers in the search results so that it is a lot easier for prospects to hunt you down and zero home to your site. They submit your own or affiliate website to leading search engines such as Yahoo, MSN and Google. Additionally, your site will be submitted to thousands of other search engines as well which will generate serious visitors to your website. This way you will be your own best salesperson, leaving footprints for searchers, prospects and buyers.

Here's to increasing your traffic and sign-ups!

Market

Cally Rao

What Is Business Failure Due To?

It really doesn't matter if you have just come through the doors of university or are retired and old and withered.Nor does it if you are boss of your own business,a cook,a caregiver or a teacher.The truth is that your goals are little more than air unless you roll up your sleeves and get down to work.

You are leaning on a very feeble reed if you rely on mere good feelings about the direction of your financial bandwagon into the yonder with your name on it. Are milestones being passed?Are benchmarks showing through on your financial pegs?

It's a leave of reality to succumb to the feeling that things will somehow sort themselves into place for you. It's the call to arms,the cry to battle that,that small piece of scribbled goals makes from the cradle of your hands. It's the taking of action that separates us from the sloven and reckless keepers of the family purse.

If you really want to get anywhere you have to learn,tool up and use marketing to position yourself as a problem solver par excellence on cash flow.You can outsource a lot of things but you can't outsource knowing your marketing.It doesn't matter how much you talk about achieving your goals or how much you plan.Unless and until you actually step into the cold waters and make things happen,you ain't done nothing yet.

So don't wait till the next rainbow.Saddle up and hit the right trail.Anything else is snake oil.

To your future,


Step Out !

Cally Rao

Ride The Asian Tigers

The winds of recession and financial woes are blowing and America's strategic position is in peril.A period of relative peace the world enjoyed from World War 2 up to the 90's wasn't due to America's military might. Squabbles over markets, expansion of empires to build markets, prowling for resources and raw materials had plunged the world into world wars.Following the last war America began to stand up for and encouraged a world that respected sovereignty,a culture which rewarded work and fair exchange of goods and services.The Europeans were pressured to de-colonise and GATT was established alongside a stable system of currency exchange.These actions led to huge growth in world trade,finance and banking.Through the 50's and 60's the US was the dynamo that hastened economic development and many countries bloomed from US investments. By the early 1970's South East Asia became seething with it's own economic engines and the word 'tigers' was coined .These economic waves changed the views of other nations.China which used to be a spoiler slowly realised that closed doors for her would only lead to stagnation and financial backwaters.Much of the Third World began to rethink their policies.Once infatuated with socialism more and more Third World nations began to open their doors to trade and investment.Thus the US became a catalyst for these countries to slowly move towards modern societies with technological and other skills.But concerned voices out of Washington have been decrying trade imbalance, job losses, budget deficits and a clamour to put up barriers to America's markets.This would be fatal and halt the advancement of the free-market oriented developing nations.It would signal that the model provided through the 50's and 60's that made for peace and growth is no longer an available option and trigger a downward spiral of the world economy.Is America to abandon the contest between free market democracies versus controlled and alternate ideologies? This will have disquieting consequences for the rest of the world.For sixty years peace and political boundaries were possible because peoples have achieved a better lot through trade.If these opportunities are choked a return to the traditional ways of conquest such as by war becomes more attractive.Protectionism and dwindling trade means less growth for the developing countries.National debts will pile up, defaults will become common with heavy consequences for the international banking system. Developing countries may abandon democratic freedoms and severe and repressive governments may ride in.America has been the anchor of the of the world's free-market economies.It is encumbent upon America as the pre-eminent powerhouse to rein the rules for progress and growth and not to put up tariff and other walls as these would then cause others to retaliate similarly and thus force a replay of past depressions and even a return to wars to settle things.

Commercially an inward looking approach can cause the US billions of dollars per annum particularly as the countries of South East Asia which have come to be called the Asian Tigers embrace every sphere of activity that used to be the domain of the US only. Asian governments hold up to 40% of the world's total foreign exchange reserves with the bulk of them in U.S.-dollar assets.But with the emergence of the euro things can change dramatically.Some nations ,especially China have begun to switch their reserves from the US dollar to the euro.Estimates have it that up to 1 trillion could migrate from the dollar to the euro.Consider Europe's ambitions to a global role commensurate with it's economic clout it wouldn't be long when a huge chunk of the world's reserves will be in euro.This European single currency is creating a huge new capital market of great significance for Asia.Fund raising,mergers,acquisitions and corporate refocussing doors have suddenly come flung open and which Asia feels would be foolish to ignore.

For the man in the street in America one door of abundance and prosperity is to look to Asia instead of wrapping oneself up with the bandages of every financial prescription back home.

Monetise Your Passion

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Cally Rao