What Is Business Failure Due To?

It really doesn't matter if you have just come through the doors of university or are retired and old and withered.Nor does it if you are boss of your own business,a cook,a caregiver or a teacher.The truth is that your goals are little more than air unless you roll up your sleeves and get down to work.

You are leaning on a very feeble reed if you rely on mere good feelings about the direction of your financial bandwagon into the yonder with your name on it. Are milestones being passed?Are benchmarks showing through on your financial pegs?

It's a leave of reality to succumb to the feeling that things will somehow sort themselves into place for you. It's the call to arms,the cry to battle that,that small piece of scribbled goals makes from the cradle of your hands. It's the taking of action that separates us from the sloven and reckless keepers of the family purse.

If you really want to get anywhere you have to learn,tool up and use marketing to position yourself as a problem solver par excellence on cash flow.You can outsource a lot of things but you can't outsource knowing your marketing.It doesn't matter how much you talk about achieving your goals or how much you plan.Unless and until you actually step into the cold waters and make things happen,you ain't done nothing yet.

So don't wait till the next rainbow.Saddle up and hit the right trail.Anything else is snake oil.

To your future,


Step Out !

Cally Rao

Ride The Asian Tigers

The winds of recession and financial woes are blowing and America's strategic position is in peril.A period of relative peace the world enjoyed from World War 2 up to the 90's wasn't due to America's military might. Squabbles over markets, expansion of empires to build markets, prowling for resources and raw materials had plunged the world into world wars.Following the last war America began to stand up for and encouraged a world that respected sovereignty,a culture which rewarded work and fair exchange of goods and services.The Europeans were pressured to de-colonise and GATT was established alongside a stable system of currency exchange.These actions led to huge growth in world trade,finance and banking.Through the 50's and 60's the US was the dynamo that hastened economic development and many countries bloomed from US investments. By the early 1970's South East Asia became seething with it's own economic engines and the word 'tigers' was coined .These economic waves changed the views of other nations.China which used to be a spoiler slowly realised that closed doors for her would only lead to stagnation and financial backwaters.Much of the Third World began to rethink their policies.Once infatuated with socialism more and more Third World nations began to open their doors to trade and investment.Thus the US became a catalyst for these countries to slowly move towards modern societies with technological and other skills.But concerned voices out of Washington have been decrying trade imbalance, job losses, budget deficits and a clamour to put up barriers to America's markets.This would be fatal and halt the advancement of the free-market oriented developing nations.It would signal that the model provided through the 50's and 60's that made for peace and growth is no longer an available option and trigger a downward spiral of the world economy.Is America to abandon the contest between free market democracies versus controlled and alternate ideologies? This will have disquieting consequences for the rest of the world.For sixty years peace and political boundaries were possible because peoples have achieved a better lot through trade.If these opportunities are choked a return to the traditional ways of conquest such as by war becomes more attractive.Protectionism and dwindling trade means less growth for the developing countries.National debts will pile up, defaults will become common with heavy consequences for the international banking system. Developing countries may abandon democratic freedoms and severe and repressive governments may ride in.America has been the anchor of the of the world's free-market economies.It is encumbent upon America as the pre-eminent powerhouse to rein the rules for progress and growth and not to put up tariff and other walls as these would then cause others to retaliate similarly and thus force a replay of past depressions and even a return to wars to settle things.

Commercially an inward looking approach can cause the US billions of dollars per annum particularly as the countries of South East Asia which have come to be called the Asian Tigers embrace every sphere of activity that used to be the domain of the US only. Asian governments hold up to 40% of the world's total foreign exchange reserves with the bulk of them in U.S.-dollar assets.But with the emergence of the euro things can change dramatically.Some nations ,especially China have begun to switch their reserves from the US dollar to the euro.Estimates have it that up to 1 trillion could migrate from the dollar to the euro.Consider Europe's ambitions to a global role commensurate with it's economic clout it wouldn't be long when a huge chunk of the world's reserves will be in euro.This European single currency is creating a huge new capital market of great significance for Asia.Fund raising,mergers,acquisitions and corporate refocussing doors have suddenly come flung open and which Asia feels would be foolish to ignore.

For the man in the street in America one door of abundance and prosperity is to look to Asia instead of wrapping oneself up with the bandages of every financial prescription back home.

Monetise Your Passion

Read This Report...

Cally Rao

It's Never Ever Too Late!

Behind most of the damaging things we do to our ourselves such as being overweight, fretting and being a couch walrus are two ideas that have kept us that way.First that,someday when we clean up our act we can undo any ill effects and secondly that we are in our prime,nothing can happen to us.We begin to feel indestructible!But the evidence for how wrong these assumptions cry out from a wealth of data.

The effects of some bad habits can haunt and torment you for decades.However any time you improve your behaviour and make lifestyle changes they begin making a difference from that point on.Maybe not immediately.Our bodies and minds like as when you have to brake a car need some skid distance.The truth however is:you can reverse a lifetime of bad habits.

Caregivers argue that many chronic diseases can be warded off with a few sensible changes in lifestyles. Adopting healthy habits won't cure all that ails you though nor take the void of personal responsibility.But one positive change leads to another. Make enough changes and you will discover you have adopted a new way of life.It won't make you invincible or doctors unneeded but you can't wait forever either.Unless you do you will never know how much damage you can undo if you don't try.It doesn't matter what your age or job or where you are but you CAN reverse a lifetime of bad habits. But if you are ready to turn your life around,the payoff can be huge.

Not sure where to start?

Get Fit - a little weight training or aerobics or getting involved in a sport of your choice would be the best first steps away from the couch.

Take It Easy-the mind does influence the body.You may need to examine your emotional management and values that you chose to live by.

Learn A New Skill- there was a time when the company took care of everything and at the end of the month there's the paycheck. But times have changed.Many employers are living in trepidation of their own paycheck.Can YOU make a difference?Can YOU add to the company's coffers?And if you can or would want to-how?

Turn Things Around!

Cally Rao

Making Money

From ancient times making money has always been the catalyst for trade routes, silk routes, explorations to open up new worlds and entrepreneurship. The need,want and how to make money has made small communities and entrepreneurs take risks and start over and over again from setbacks and failures-just so that making money,earning ever more and more money can be kept up on.New toolkits to make money,better ways to growing money as against the traditional keeping of herds and flocks,agricultural harvests or cottage industries has driven financial pilgrims and pioneers to new shores and frontiers.The persisting on onto unchartered endeavours,searching for ever different ways to making money will never die off.Witness the skill and technology changes within whole societies moving from the agricultural age into the industrial age onto the information age and into the space age driven largely in part on wings of money economics.Nations earning off from commerce. The Internet has both expanded and changed the ways to generate money. An on line marketer has available to him thousands of ways to make money. Earning off affiliate programs,from providing services such as legal work or banking or dropshipping have flung open doors for entrepreneurs to earn money across the globe without having to physically traverse air, sea or land routes or by horse and camel as in yester years.The best and easy ways to making money today can be launched right from bedrooms or basements or a cave.Difficult times such as now have forced people to rethink ways to generating incomes and move away from traditional corporate jobs or as employees to find daring and novel ways to making money as risk takers and venturers into the unknowns. No frontier today can escape the 'veni,vidi,vici' ( I came, I saw, I conquered ) footsteps and spirit of the entrepreneur because making money has become tied to survival today's economy. Finding ways to money well is an 'art and craftsmanship factor' too.The difference between winning and losing is the earning game is the craftmanship factor.It's born out of your ability to combine tools,skills and talent in making money.Imagine if Mr Flintstone had 'discovered' a special barbecue sauce, he would have made enough money working from home instead of commuting into the jungle.Just as Sam Brennan did during the 'Gold Rush' by selling shovels instead of prospecting for gold himself.Those who won't put forth the effort nor learn skills would have to wait for a genie to deliver their wishes.Would you rather not be an action taker?Most marketers including Internet Marketers ask you to follow or duplicate their system to become rich.The 'art factor' says you have to have some originality in your money making toolbag. Keep company with performers and doers in marketing.The ultimate goal of any endeavour is to have it become the flagship rainmaker.Financial abundance comes from the belief and persistence that you can accomplish what you want inspite of what else is happening around you. Sometimes we may not have 'everything' but David did slay Goliath with nothing.He used his own weapon-a sling and a stone.It's time to find your slingstone and overwhelm debt, living paycheck to paycheck,fear of a layoff,fear of being busted,fears of a whole slew of things.Make money before age inks out the years of our lives. Haul anchor and sail away. 

Unlock The Game 

 Cally Rao

You Will Never Get Rich With Just Your Regular Salary

Too many entrepreneurs and business owners have succumbed to the notion that they cannot shake off from their present job highway and move on.If that's the way you feel too either have some serious personal leadership issues that need to be worked on or you need to remind yourself that you don't have forever to plant a cash tree.You might think you are indispensable where you are or are warming yourself in your own glow but unless you exercise the freedom of stepping off the beaten tracks from time to time your rainmaking ability will slowly collapse and you will become nothing more than an employed asimo.

We don't have free minds only to enslave them to averageism, being contented with or philosophize about our choices.We are not meant to drift aimlessly without purpose and direction.We must engage in and use our talents and skill technologies to their fullest in ways each of us sees best.To do otherwise is to waste our lives by personal choice.Impoverished communities or captive men and women caught up in prison camps or slavery know too well the banality of waste:human life of tremendous potential reduced to mere existence,slithering in and out of the days of their life.Denied all will to make use of the best of their talents and energies their lives wither away into oblivion.

If your economic productivity is handcuffed or your rainmaking is closetted in a tower of self erected mediocrity then your life has lost it's sense of purpose.Don't seek refuge in a rathole.Wherever you may be,whether a baker or in an office,on an assembly line or a teacher don't plant yourself in a place too small to grow in.You expand your life by using your talents and imagineering.Remember the beginnings of the electric bulb or the wheel or the torch?

Starting your own internet business is one breakaway.You'll have the freedom to concentrate on a passion.The freedom to set your own work hours.The freedom to work from wherever you are in the world.Best of all you take the first steps towards financial abundance.

Plant A Cash Tree 1

Plant Another

Cally Rao

Stay True to Yourself No Matter the Age

Why did a nurse walk among the dying and the horribly maimed? Why would someone live with outcasts and help them set up colony when they could be playing golf or watching TV or knitting?"I'll go in case everyone else has given up on them.I'll never give up!" was the answer from one hope bringer.

Never giving up is a trait we honour in soldiers,survivors of perils and those making comebacks from severe injuries and afflictions.Any community worth living in must have a web of people faithful to 'lighting candles in the darkness' however tiny their flames are. And unless for these little candles that community would fall apart.The challenge for all of us is to find those few causes that are peculiarly our own,those causes to which we are roused to, and then to plug in and go for launching with all our energies and heart.By remaining faithful to a calling we can ink the conditions for finding purpose,pattern and paths to living.If you seek to solve everybody's problems,your own energies might just not be enough.They could evaporate before you grab the spade.But if you stake out your own cause reaching out to whom you will and being there for someone you could then accomplish a great deal.

Faithfulness to a mission,in the words of Roosevelt:'Do what you can, with what you have, where you are' seems to be the battle hymn of those who bring light in every place that they do.

However imperfect we are,clinging to our true self,being who you are is what matters.You can make whatever you want out of your life because like a potter, our days on earth are all the clay we'll ever have in our hands to shape and mould our tomorrows.

It costs energy and time,maybe a lifetime.You can make whatever you want out of YOUR life, but first you have to not be afraid to try.

What Others Say

A Memo

Cally Rao